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EXCLUSIVE: Hitachi announce new sponsorship deal with Newcastle Falcons

Monday, April 23, 2018

John Jones, former CEO and new Hitachi (HCMUK) CEO Dave Roberts

Hitachi Construction Machinery (UK) Ltd are delighted to announce a two-year partnership with Premiership Rugby team Newcastle Falcons.

As the club’s official partner, the Hitachi logo will feature on the collar of the home, away and European playing shirts for the next two seasons, while for the remainder of the current campaign it will be on the front of the European and away shirts.
The logo will be on show for the first time this Friday, as the Falcon’s bid to reach their first European final, as they play Gloucester in the European Challenge Cup semi-final.

David Roberts, Chief Executive of Hitachi Construction Machinery (UK) Ltd, said:
“All of us here at Hitachi Construction Machinery (UK) Ltd are delighted and very proud to be partnering with Newcastle Falcons, and look forward to working closely together. Not only does Hitachi have deep roots here in the North East, we strive for excellence in everything we do, just as the Newcastle Falcons do.”

Whilst Falcons commercial director Mick Hogan welcomed the new deal:
“It is fantastic for us to be involved again with a big global brand who have a significant presence in the North East and throughout the rest of the UK.
"Hitachi Construction Machinery (UK) Ltd have been involved with the club previously and it is great to have them back on board. It's really positive news for the Falcons that there is so much interest in working with the club. We look forward to a strong and growing partnership with a company that is such a success story."